A key member of a senior consulting team reporting to the CEO of Aspire-Pathfinder, a start up to provide interactive career coaching web 2.0 and social networking platform based on the work of Rockport Institute Ltd., a leader in career design methodology.

Defined a business model for the company, conducted market research, defined market segmentation and positioning, developed functional requirement and defined product strategy, designed mock ups for user profiling, and supported the vendor selection.